The MUSES project uses Personas as a user-centered design method. In order to have scenarios and technology that provides the best user experience possible, it is necessary to base all work and developments on users. Cooper (1999) presents personas as a way to include viewpoints from different user groups without falling into the trap of using a generic “user.” Lindgren, Chen, Amdahl, & Chaikiat describe personas as “…a hypothetical archetype of real users described in great detail and defined by their goals and needs, rather than just demographics” (2007, p. 461). “Personas are not real people, but they represent them throughout the design process. They are hypothetical archetypes of actual users. Although they are imaginary, they are defined with significant rigor and precision.” (Cooper, 1999).


Download the MUSES Personas poster, size A3


Cooper, A. (1999). The Inmates Are Running the Asylum. Indianapolis, IN, USA: Macmillan Publishing Co., Inc.

Lindgren, A., Chen, F., Amdahl, P., & Chaikiat, P. (2007). Using Personas and Scenarios as an Interface Design. Tool for Advanced Driver Assistance Systems. Paper presented at the Universal Access in HCI, Part II, HCII 2007